The Brief
Real estate development team Patoma reached out to me about photographing three buildings in Williamsburg.
They were referred to me by long time friend and client Moiz Malik who is rebuilding their website and informed them of the need for high quality imagery of their most valuable projects, which will be critical in raising their next round of funding. It’s the proverbial ‘show your work’ situation. Patoma has been in business for years buying and renovating buildings, but this is their first foray into hiring a professional photographer to shoot them.
We started with discussing scope of work -
Three buildings in need of exterior photography:
44-50 Withers Street, which houses the very successful Llama Inn Restaurant. They recently added an outdoor structure and seating to the patio in front of the building, and our objective was to show off their excellent utilization of the corner property.
52-58 Marcy Avenue, which houses the daytime eatery Gertie. Gertie also has the recent addition of a sidewalk structure, again showing how the space’s usage can be maximized. The building itself has a sleek black corrugated steel facade we wanted to show off.
20-26 Marcy Avenue, which currently has no commercial tenants, but does feature a striking corrugated steel facade along with perforated steel coverings over part of the window to add privacy while allowing for a massive window view from within.
More on this project to come in a future update.
